DecenterAds SSP

Open your dashboard, add your sites or apps, and map your placements. In a few clicks, you can connect inventory to DecenterAds SSP and start attracting bids from major buyer networks across regions and formats. Set up ads.txt or app-ads.txt, pass consent signals, and define which creatives and categories you’ll permit. Choose the formats you want to sell—display, video, in‑app, or CTV—and establish base floors per geo, device, and placement. From there, activate prebuilt rules for traffic filtering and frequency caps to keep the experience clean for users while maximizing paid impressions.

Tune yield with an operational routine you can repeat weekly. Begin by splitting inventory into logical tiers—premium, standard, remnant—and assign pricing policies to each. Use time-of-day and day-of-week rules to raise floors during peak demand and relax them during quiet hours. Run A/B tests on floor strategies by format and country, and compare eCPM, fill, and revenue in real time. If you manage header bidding, align your timeout with observed latency and watch the win-rate trend; reduce timeouts where bids arrive faster to capture more auctions without sacrificing user experience. Layer in traffic shaping, such as routing high‑viewability slots to stricter rules, and push lower-value remnants to broader demand for better coverage.

Keep your pages safe and your brand protected with granular controls. Activate creative scanning to automatically detect policy violations, malicious payloads, or heavy ads, and send flagged creatives to auto‑reject or manual review. Maintain blocklists and allowlists at the advertiser, category, app bundle, and domain level. Enforce competitive separation so rival brands never appear back‑to‑back. Apply user consent frameworks and regional privacy rules to limit targeting where needed. If a complaint comes in, use change history and creative logs to trace the buyer, deal, and exact asset in seconds, then block it globally or only where it caused issues.

When you need guaranteed outcomes, set up private deals. Build a PMP by choosing your placement group, audience, and targeting, then generate a deal ID and share it with selected buyers. Negotiate fixed CPMs or set preferred bids, cap daily delivery, and add creative specifications to meet brand standards. For programmatic guaranteed, lock inventory, schedule flight dates, and monitor pacing against goals. If you operate multiple brands or regions, clone successful setups, adjust targeting, and expand to new markets without starting from scratch. Throughout, use real‑time reporting and alerts to catch under‑delivery early, shift budgets, and keep revenue on plan.